Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08917_Field_TCGG T682.txt

Text File | 1996-04-10 | 916b | 16 lines

private life,” (73) he was really recording the effect and
meaning of the printed word in separating writer and reader,
producer and consumer, ruler and ruled, into sharply defined
categories. Before printing these operations were much
interfused in the same way as the scribe as producer was
involved in reading, and the student was involved in the making
of the books he studied.

     It cannot be easily grasped, else it had been explained
long ago, that the mechanical principle of visual uniformity and
repeatability which is inherent in the press steadily extended
itself to include many kinds of organization. Malynes wrote in
his Lex Mercatoria  (1622): “We see how one thing driveth or
enforceth another, like as in a clock where there are many
wheels, the first wheel being stirred driveth the next and that
the third and so forth, till the last that moveth the instrument